The fabulous Tupperware Pasta Cooker continues to be a media favourite, turning up in Home Beautiful, Better Homes & Gardens and Shop Til You Drop but it may well soon be knocked from the top spot by the fabulous MicroSteamer.  We’ve dispatched quite a few MicroSteamers to our favourite media contacts for trialling, and the word is they are all loving it as much as you – we suspect it’ll be in the top five by the end of the year. 

Sydney media visits are complete! This is where our PR team undertake a whirlwind two-day product show and tell with as many of the food, home and lifestyle magazine and press editors as possible.  They’re kind of like mini Tupperware office parties – 20+ in two days!  You can expect to see this effort bear fruit in a few months as most of the monthly magazines are finessing October and already well underway with their November and Christmas issues. So we need to get the new season products to them as quickly as possible so they can write about it while it is relevant.   What were the media faves from the visit? Hmm, Tuppercare™ Lolli Tups, Hamburger Press & Freezer Set, Breeze, Breeze and more Breeze… no clear winner, but lots of product requests and promises.

We’re also working hard at establishing relationships with relevant bloggers.  You may have seen an inclusion and pic of the Bake 2 Basics Square Cake Keeper recently on Not Quite Nigella, and occasionally our kids products pop up in Babyology.

Where we’ve been seen in August…

Advertorial

• Better Homes & Gardens, September issue on sale 20 August – MicroSteamer
• Practical Parenting, September issue on sale 17 August – Leanne Madigan talks Tupperware
  

Editorial

• Home Beautiful, September issue on sale 15 August – Pasta Cooker
• Better Homes & Gardens, October issue on sale 17 August – Pasta Cooker

Editorial (from the heart, they love Tupperware)

• Australian Good Food, August issue; chef and food writer Michele Curtis talks about how much she likes her Tupperware FridgeSmart™ Round on pg 59
• Australian Women’s Health, August issue; pictured both the Speedy Chef and Bake 2 Basics Squeeze It on p110.
• Shop Til You Drop, August issue, loves our Microwave Pasta Cooker.
• Australian Good Food, September issue; Actress Lisa McCune mentions how important good pantry storage is with Tupperware Modular Mates® pictured.
• The Bendigo Advertiser, 6 August, ran a story on the Tupperware product donations to the local community residents of Charlton, Kerang and Beaufort that were flood affected earlier in the year.
• The Lakes Times and The Kiama Independent, 11 August edition celebrated 50 years of plastic fantastic with a little story on the history of Tupperware.
• The Herald Sun Career One supplement, 13 August, profiled the career of Tupperware Managing Director, Rosemary Robertson.
• The Herald Sun Home Magazine, 13 August, talked about the hot-to-trot MicroSteamer.
• The Daily Telegraph, 6 August, got hot and steamy over the MicroSteamer too, including it in their top 5 kitchen gadgets.
• New Zealand’s Woman’s Day, 22 August, have declared the Out To Lunch Set ‘hot right now’.

Where you’ll see us in September…

Advertorial

• Your Home & Garden (NZ), October issue on sale 12 September –New season Tupperware
• Home Beautiful, October issue on sale 12 September – New season Tupperware
• Practical Parenting, October issue on sale 14 September – New for kids
• Foodtown (NZ), October/November issue on sale 19 September – New season Tupperware
• Outdoor Room, Spring issue on sale 26 September – New season Tupperware

Editorial

• Foodtown (NZ), October/November issue on sale 19 September – Barbecue heroes
• Outdoor Room, Spring issue on sale 26 September – Barbecue heroes
• Little Treasures (NZ), August/September issue – Kid’s Kitchen parties

Keep your eyes peeled, you never know where you might see the product appear… it’s loved the world over.