Every edition of Tupperware’s ‘This Month’ brochure reflects a theme inspired by one of our six Lifestyle Segments. These Segments have been identified by experts as being fundamental to creating a selling situation that speaks to today’s customers.

These Lifestyle Segments are:

1. Inspired Chef
2. Confident Entertainer
3. Living Green
4. Nurturing Family
5. On The Move
6. Urban Living

Our July Brochure, ‘Quick Eats’, definitely appeals to the Inspired Chef, Confident Entertainer and Nurturing Family Lifestyle Segments. This month, we help turn meal preparation from a stressful chore into a quick and enjoyable experience, bringing convenience, ease and comfort to our customer’s home.

By understanding and focusing on each of these Segments, we can create the relevant tools and provide Tupperware solutions that ‘speak’ to your customer’s needs. This will help your customers create a connection with the product, thereby increasing your party sales.

1. INSPIRED CHEF:

This customer takes PRIDE in the food they prepare.  They are interested in trying different ingredients and recipes.

Tupperware solution: UltraPro™ range in conjunction with our monthly recipe postcard series.

1. CONFIDENT ENTERTAINING:

These customers enjoy entertaining, great company, food and look to make these occasions memorable. Most importantly, they want to feel confident that they can get it done.

Tupperware solution: Insulated Servers in conjunction with our monthly recipe postcard series.

1. LIVING GREEN:

This customer is concerned about the environment and their carbon footprint. They are focused on making small changes that enable them to make a difference.

Tupperware solution: Sandwich Keepers, Fast Quench, FridgeSmart™, Modular Mates^® in conjunction with our Fantastic Plastic Booklet.

1. NURTURING FAMILIES:

This customer cares for their family and nurtures them, ensuring everyone’s needs are satisfied.

Tupperware solution: TupperCare™ and Kids’ Kitchen ranges in conjunction with Kids’ Kitchen parties and Lunchbox Drive fundraisers.

1. ON THE MOVE:

This customer has a mobile lifestyle with their focus being on convenience.

Tupperware solution: On-the-go range in conjunction with Office Product Preview parties.

1. URBAN LIVING:

These customers are fast paced and seek solutions that place importance on ease, convenience and space saving solutions.

Tupperware solution:  Microwave cooking range, gadgets, Heat ‘N Eat, Modular Mates, including Custom Kitchen Planning.