The 2012 advertising campaign is looking strong with ongoing appearances scheduled in the following titles:

• Practical Parenting
• Better Homes & Gardens
• Home Beautiful
• Little Treasures (NZ)
• Your Home & Garden (NZ)

For those of you who have been in the business for a while you’ll see that we’re sticking to familiar territory.  These titles give Tupperware excellent exposure to a primarily female audience aged 25-54.  The average age of a Demonstrator remains 34.4 years.

 In the case of Practical Parenting and Little Treasures, their readership is aged around 25-39, mostly with young children, babies, or expecting.  This makes it the perfect place to promote our business opportunity.  How many of you started Tupperware when you were looking for flexible family-friendly careers post-baby?  It’s incredible how many Tupperware stories reflect this beginning.

We recommend you pick up a couple of issues of the magazines (opened to the page with the Tupperware ads) for ‘merchandising’ the coffee tables of your Host homes.  Of course, you need to be somewhat familiar with the Host and their guests to make sure the ads are relevant, but that will come out of party planning well.  You could mount and laminate them for longevity but they can become dog-eared quite quickly, and you certainly wouldn’t want it to look like a cheap restaurant menu.  Better to grab a subscription (tax deductable), have a good read, then pop it in your Kit for the month.  At the end of the month, recycle it include the next issue.

We’re providing a list of every title and every issue we’re advertising in up front this year so you know when to look out for Tupperware.  This is subject to change but you can remain fairly confident that most of these will appear as scheduled.

In addition to this advertising we will continue to work with journalists, editors and freelancers to generate positive pr and media placements in print, press and tv across the countries.  In these instances Tupperware is rarely informed of a committed print timing, so we need to wait until media clippings come through before we can inform you.  We are committed to sending out media updates more frequently in 2012.  You can expect to see media updates fortnightly on the www.mytupperware.biz site.

If you are ever approached by the media regarding anything to do with Tupperware and your Tupperware business please take their contact details and advise your Director before you make any commitments or statements. Any media involvement requires Company approval as per your Demonstrator agreement.

Meredith Wells

Tupperware Marketing Dept.